Quick Take
- Mansory launched the MNSRY token to bring its luxury brand into Web3, offering staking perks, NFTs, and exclusive access.
- The Stamp links real cars to blockchain, using carbon fiber QR codes and NFTs for authenticity and ownership.
- More features are coming in 2025, including the Virtual Garage, No-Loss raffles,in-game Mansory cars, private members clubs and many more
In the world of luxury car modification, Mansory stands apart. Known for transforming already exclusive vehicles into full-throttle masterpieces, the company built its brand on extreme personalization, carbon fiber artistry, and eye-popping performance. Now it’s bringing that same ethos into Web3.
Founded in 1989 by Iranian-born entrepreneur Kourosh Mansory, the company started in Munich with a focus on British classics like Rolls-Royce and Aston Martin. What began as a passion for craftsmanship has grown into a global enterprise with clients spanning royal families, superstars, and elite collectors.
Thirty-five years later, Mansory’s workshop is no longer limited to physical garages. Its new project, the MNSRY token, invites holders into a digital version of the brand, blending high-end customization with staking perks, NFT collectibles, and blockchain-backed vehicle authenticity.
We sat down with Kourosh to understand how this leap into Web3 fits within the larger story of Mansory and what’s coming next for the community.
From Carbon Fiber to Smart Contracts
“I started Mansory to build more than cars,” said Kourosh. “I wanted to create a symbol of identity, a reflection of individuality.”
Mansory’s legacy has been shaped by visual shock value and mechanical ambition. Known for extreme body kits, wild color palettes, and luxury interiors stitched with diamonds or 24k gold, the company has long thrived on polarizing design. Yet under the surface lies serious engineering: turbocharger upgrades, wind tunnel-tested aerodynamics, and meticulous weight optimization using custom carbon fiber.
The same attention to detail is now being applied to the company’s Web3 strategy. The $MNSRY token was introduced as a multi-chain entry point into the digital Mansory ecosystem.
“A lot of our clients were already in Web3,” Kourosh said. “We saw a way to connect them through something meaningful: access, community, and co-creation.”
What the MNSRY Token Actually Unlocks
Holders of the token are given more than symbolic status. The MNSRY ecosystem is built on real perks tied to real products. Depending on staking tiers such as Bronze, Silver, Gold, or Diamond—users gain access to things like exclusive customizations, NFT drops in the Mansory Virtual Garage, and invitations to in-person unveilings.
At higher tiers, token holders are granted access to the Mansory lounge and events typically reserved for top-tier clients.
“It’s about creating a sense of belonging, where you’re not just a client but a key part of our journey,” Kourosh said.
Owning More Than a Car
One feature already in place is called The Stamp. When a buyer opts in, their car receives a carbon fiber-etched QR code tied to an NFT on the BNB Chain. Scanning it with the Mansory app confirms authenticity and gives owners access to exclusive content and events.
“We engrave a unique QR code onto the motor or chassis using carbon fiber, and that code links to an NFT on the BNB Chain, proving your car’s authenticity,” said Kourosh. “You can scan the QR code through our Mansory app to verify it hasn’t been tampered with.”
Why Go Multi-Chain?
To build this system, Mansory launched the token first on Solana and then on the BNB Chain. 100% of the token utilities are built on the BNB Chain.
“Going multi-chain was a natural step for us,” Kourosh said. “We want Mansory to be where our community is, and that means being on more than one blockchain.”
The backend also includes support for LayerZero, letting users bridge assets without the friction of switching networks manually.
From Showrooms to the Metaverse
Mansory is not stopping at on-chain proof and token perks. The company has already planted flags in digital spaces like Decentraland, where you’llsee its vehicles on display in the Vegas City district. Plans are underway for deeper integrations with racing games, where MNSRY holders can drive customized cars, unlock exclusive skins, and participate in community competitions.
“Imagine driving a unique Mansory-customized Bugatti in a virtual world” Kourosh said. “We’re also looking at gaming integrations, where you might race our cars in popular games, with special perks for MNSRY holders like exclusive skins.”
This isn’t the company’s first time experimenting outside traditional auto markets. Over the last two years, Mansory has ventured into yachts, motorcycles, and even luxury real estate, bringing its bold design language to new verticals.
What’s Coming in the Second Half of 2025
According to Kourosh, the next six months will bring several milestone releases to the MNSRY ecosystem.
The Virtual Garage is set for full deployment, letting users collect, trade, and showcase digital versions of Mansory builds. Additional RWA offerings will include tokenized access to new vehicles and potentially parts from legacy designs.
New features in VR will allow remote showroom tours, and gaming integrations are already in motion. NFT drops and tier-based content are also scheduled to expand.
“The second half of 2025 is going to be epic for our community,” Kourosh said. “We’re rolling out our collection in the Virtual Garage, stepping into virtual reality, and there’s more tokenized assets on the way.”
A Legacy Reinvented
Mansory’s move into Web3 aligns with the company’s long-standing approach to design and innovation. Since the beginning, Kourosh Mansory has focused on reimagining what luxury vehicles can represent. The brand has consistently operated at the intersection of tradition and visual excellence, building a reputation for bold execution across every platform it enters.
The MNSRY token brings Mansory’s design philosophy into a digital format. Through staking tiers, NFT-based ownership, and integrated gaming assets, the brand is expanding its presence across new platforms and embedding digital tools into its core experience.
In a world of carbon fiber supercars, flashy yachts, and now digital collectibles, Mansory’s latest evolution signals one thing clearly. The roads may change, but the ambition stays the same.
