Paris, July 23, 2025
The My Lovely Coin $MLC, on the Road to Becoming the Next 100x of This Altcoin Season?
My Lovely Planet has integrated at its core the My Lovely Coin $MLC, its sustainable token. The $MLC has several utilities.
Firstly, players can earn diamonds while playing. If they hold and stake 100$ worth of $MLC they will be able to unlock the conversion feature of diamonds into $MLC.
Secondly, holders of $MLC will be able to vote for sustainable investments that are going to be made thanks to the environmental treasury funded by the $MLC. Like reforestation, carbon credits investments, clean energy, etc.
Their goal is to reach the 1 billion dollar market cap of the $MLC and to become one of the biggest sustainable investors in the world thanks to the $MLC.
Since their launch last year, they are up 206%, demonstrating the strength of their community, product, and marketing. And by the look of it, it’s not stopping there!
My Lovely Planet, the Web3 Mobile Game That Aims to Plant 1 Billion Trees by 2030 and Change Mobile Gaming
My Lovely Planet is a fun and relaxing puzzle game with a twist. Every 100 levels, you plant a tree in the game. And every tree you plant in the game plants trees in the real world.
How is it possible? By allocating a portion of game revenue to trusted NGO partners that plant trees in the field.
My Lovely Planet is working with a network of trusted partners like Graine de Vie in Madagascar that is one of the country’s leading reforestation NGOs.
Players in the game have planted more than 380,000 trees so far.
“Our goal is to plant 1 billion trees by 203O” says Clément. “There has been some rumors that we are going to onboard celebrities and football stars in this amazing project, I am not denying it”
WeArePlay by Google Celebrates the Most Inspiring Apps in the World
Each year, Google celebrates the global community of people building apps and games businesses on Google Play. #WeArePlay aims to humanize the app development process by putting a spotlight on the individuals behind popular apps and games.
My Lovely Planet has been selected among the millions of apps that are present on the Google Play store.
“Mobile Gaming is a powerful tool for change and environmental action. We are absolutely thrilled to have been chosen by the Google Play team to put the spotlight on our story and mission to plant 1 billion trees by 2030 thanks to gaming. We hope this can inspire mobile game creators around the world to develop games that will help us build a more sustainable future.” — Clément, My Lovely Planet founder and CEO
🔗 Discover their story on Google’s official #WeArePlay platform: https://play.google.com/console/about/weareplay/
What is My Lovely Planet?
My Lovely Planet is a French startup on a mission to turn mobile gaming into real-world environmental action. Through playful mechanics and partnerships with trusted NGOs, the game empower players to protect the planet, one tap at a time.
Contact
Clément Le Bras – CEO – [email protected]
0781796082
https://www.mylovelyplanet.org
Play the Game: https://linktr.ee/mylovelyplanetgame
Graine de Vie – https://grainedevie.org/fr/accueil/
