My Neighbor Alice has revealed its most expansive campaign to date: a four-month airdrop distributing 500,000 $ALICE tokens, worth over $210,000 USD at today’s prices, across the Chromia-powered game. Tied to its ongoing “Alice Birthday Party,” the campaign runs from June 3 through October 14 and introduces a new Rewards Board system that tracks engagement through quests, referrals, and social actions.
The campaign marks a step up from this April’s smaller birthday-themed airdrop and builds on the project’s earlier partnership announcements, including a recent collaboration with Persona Journey that brought retro-themed wearables, emotes, and missions to the Alice universe.
This new Rewards Board features four waves of activity, each resetting monthly. In total, 400,000 $ALICE will be awarded to top leaderboard spots across all waves. An additional 100,000 tokens are allocated to early contributors who meet the minimum point threshold during Wave 1, dubbed “Chapter One: A New Adventure.”
Progress is recorded across in-game activity and external tasks. Participants can earn points through daily logins, in-game quests, social content, and a structured referral system. Bonus events such as game nights and content drops will also award crafting ticket NFTs tied to specific moments within the campaign.
The My Neighbor Alice team has also confirmed that leaderboard resets will include fresh tasks and limited-time opportunities, encouraging consistent interaction across the Lummelunda Archipelago. Though the structure mirrors previous campaign formats, this airdrop features an expanded reward pool and increased support from ecosystem partners.
Originally built as a farming and social builder game, My Neighbor Alice has gradually shifted toward an identity-focused, onchain experience emphasizing user-generated content and long-term customization. The airdrop campaign aligns with that direction, tying token incentives directly to ongoing engagement.
About My Neighbor Alice
My Neighbor Alice is a fully onchain social builder game developed on Chromia. Centered on digital identity, customization, and community experiences, it lets users gather resources, complete quests, and create personalized spaces in the fictional world of Lummelunda.
